Design Guide to Perfecting Product Packaging

Table Of Content

• Address Shipping and Logistics
• Award-Winning Packaging Design Students Are Using Esko Studio Software to Shape the Future of the Industry
• What Is Software Product Design?
• Include FAQs for more complicated products
• What you need to do before starting your packaging design?
• Do you know enough about your target audience?
• Resources for Product Packaging Design

It should align with the product’s characteristics to ensure a seamless user experience. This one is probably the easiest to answer; what is it that you are selling? These are some of the questions that will help you determine how to go about packaging your product. If your product has odd dimensions, it will require different packaging than the ones with regular size and shape. If your product is delicate, it will require careful packaging.

Address Shipping and Logistics

Creating a 3D mockup of your packaging artwork is an essential part of the design process, allowing you and your client to see exactly how the packaging design would appear in real life. There are two ways you can create a mockup, and these have different purposes. Packaging isn’t only restricted to boxes—there’s a huge range of types of package to suit different purposes. While a box shape might be relatively easy to design as a 2D template, designs for less angular items, like tubes, pouches, and wraparound bottles, might be a little trickier. This is where accurate measuring and 3D modelling come in handy, allowing you to judge exactly how the design will look, even on curved surfaces.

Award-Winning Packaging Design Students Are Using Esko Studio Software to Shape the Future of the Industry

The primary level is the immediate container directly containing the product, and it is the packaging that consumers interact with during purchase and use. Due to its direct consumer interaction, businesses often prioritize the aesthetics and utility of the primary packaging. For instance, a milk company may utilize a glass bottle as its primary packaging.

What Is Software Product Design?

Make sure to work with graphic designers who know the technical ins and outs of printing. They should be familiar with UV inks, offset lithography, die cutting, emboss effects, foil stamping, and soft-touch finishes, just to name a few options. This way, you’ll be able to achieve virtually any packaging result you desire. If your packaging design is congruent with your brand message, there will be no doubt in the customer’s mind about your product.

What Is Product Item Design?

With trinamiX, brands can assess the impact of these features to provide insight into product recyclability early in the design process. By designing packaging with recyclability in mind, manufacturers can help to reduce the amount of plastic waste that ends up in landfills. This is a crucial step towards creating a more sustainable and circular economy. You can also bolster purchases of your products in their new package designs by bundling them with hero products, e.g. other items that customers regularly purchase or are very interested in.

Include FAQs for more complicated products

This comprehensive guide explores product packaging, from type and material selection to design strategies and trends. Read on and learn how to leverage these in your overall packaging strategy. The second method of creating a 3D mockup has a more practical, technical purpose, intended to help you work out whether your design is sized correctly. This involves printing a physical copy of your template and assembling it.

Market conditions are never static, and neither should your product packaging be. Now that you’ve hammered out the specifics of packaging, costs, and what to brand and what not to, it’s time to move to the actual design phase. Crafting something true to your brand carries a broad appeal that will capture both your target customer and attract new consumers.

Do you know enough about your target audience?

Downloadable products aren’t shipped, but are delivered via digital download to customers, like PDFs and photos. After the designs are finalized, packaging designers get them ready to go to print. At Deal Design, we are experts in special print effects and pre-press setup so the final result is exactly what you expect.

3D Printed Molds Guide Unilever's New Packaging Design - Packaging World

3D Printed Molds Guide Unilever's New Packaging Design.

Posted: Thu, 18 Apr 2024 22:19:06 GMT [source]

The inner packaging allows the product to be nestled safely in the packaging. It is indeed a good idea to have a look at what your competitors are doing. Understanding your competitors will help you come up with a design which will assist you in standing out. A thorough market research and a competitive analysis between you and your competitor will help you evaluate your current position and the areas of improvement. With a portfolio boasting clients like Kraft and Playstation, he's also an active CPG investor and mentor. Supermarket style is the one among the most difficult styles to implement.There are always a lot of points, information, etc.We produced this spices blend design for India market.

The integration of color, imagery, and typography should form a cohesive visual narrative. Consistency in design elements across primary, secondary, and tertiary layers reinforces brand identity, making the product easily recognizable on shelves or online platforms. Well, you may think you have made a grand product but making the customers believe in the same requires a lot of creative thinking! But, wait a while, think about fitting it in something else.

This is usually put together by the packaging designer in a vector program, like Illustrator, using simple lines and shapes. There’s an expectation to come up with a packaging solution that is both unique and appeals to the market or category you’re designing for. This is also the most rewarding part – it’s satisfying finding the solution to the ‘problem’. Simply determine what problem you want the packaging to solve, then design it to execute this.

Sure, you had a few forward-thinking brands that dressed up the box or the bag their wares came in, but it was few and far between. For most brands and their products, the outer package was simply a vessel meant to protect the contents as they traveled from warehouse to customer. In fact, according to an Ipsos poll, 66% of respondents stated that materials used to package a product often influenced the decision to purchase the product itself. This means that your product packaging design can significantly affect your bottom line. You can also check boxes for Virtual and Downloadable products. Virtual products aren’t shipped to buyers, and include items like services.

You want customers to know what you’re about and your product packaging is the first (and possibly only) opportunity you have to do that. Since it is the first impression that buyers will get of your product, it takes a lot of thought and strategic planning to create a successful product package design. Is it going to be by the till in your shop, or can it be bought online with a single click?

Once designers become accustomed to a vendor’s IP, being able to stay with that vendor for other IP solutions enables them to maintain consistency in the methodologies and flows they’ve set up. Having a similar set of IP-related deliverables across different nodes can also accelerate the design implementation and verification processes. As Moore’s law slows, engineering ingenuity has created innovative ways to push the boundaries of physics. Multi-die chip designs, whose heterogeneous integration of semiconductor dies enable better bandwidth, performance, and yield, have emerged from this. In addition to packaging advancements, what has also made multi-die chip designs possible is the Universal Chiplet Interconnect Express (UCIe) standard for die-to-die connectivity. TrinamiX enables flexible identification of plastics and textiles at the push of a button.